Digital Marketing
Online Training
Embark on a journey to master the art of digital marketing with our comprehensive online training program. Learn PPC, Social Media, Content Marketing, and more.
The Right Approach To Start Your UI/UX Design Career
We provide a 10 week UI/UX Design Online Course and teach you about the concepts of the subject as well the tools that are being used in the industry. We then train you to work on these tools with 4 live projects. The course ensures that you go from completely novice to a professional designer with basic experience.
Personalized Guidance
Job-Oriented Curriculum
Hands-On Practical Experience
Flexibility and Convenience
Mentorship and Support
Career Assistance
Know More About UI/UX Design
Digital marketing is the process of promoting products or services using digital channels such as websites, social media, email, and search engines. It involves various strategies to reach and engage target audiences, including search engine optimization (SEO), pay-per-click advertising (PPC), content marketing, social media marketing, email marketing, and more.
Digital marketers use data analytics to measure and optimize campaign performance, ensuring maximum return on investment (ROI). As a new student, understanding digital marketing concepts and techniques will equip you with valuable skills to effectively reach and connect with customers online, drive traffic, generate leads, and grow businesses in the digital age.
Google Analytics is a powerful web analytics tool that provides valuable insights into website performance and user behavior. It tracks various metrics such as website traffic, user engagement, conversions, and more.
As a new digital marketing student, understanding Google Analytics is essential for analyzing and optimizing marketing efforts. It helps you measure the effectiveness of your campaigns, identify areas for improvement, and make data-driven decisions to enhance website performance and achieve business goals.
By mastering Google Analytics, you’ll gain valuable skills to monitor website traffic, track marketing ROI, and continuously improve digital marketing strategies to drive success in the online world.
Facebook Pixel is a tracking code that you can place on your website to collect data about user interactions. It allows you to measure the effectiveness of your Facebook advertising campaigns by tracking conversions, optimizing ad targeting, and remarketing to website visitors.
With Facebook Pixel, you can monitor user actions such as page views, purchases, and sign-ups, helping you understand user behavior and improve your ad strategies. As a new digital marketing student, learning how to implement and utilize Facebook Pixel will enable you to effectively track and optimize your Facebook ad campaigns, ultimately maximizing their impact and driving better results for your business.
Course Details
DURATION
10 Weeks
MODE
1 on 1 – Online
Class Frequency
3 Days/Week
Pricing
₹30,000
YOU WILL LEARN
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UI Design Concepts
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UX Design Concepts
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Figma Design Tool
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Mobile App UI Design
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Website UI Design
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Portfolio Designing
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Interview Preperation
YOU WILL GET
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8 Theory Sessions
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12 Practical Sessions
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6 Live Project Sessions
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4 Career Prep Sessions
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10 Week Training Certificate
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Design Assets & Exercise Files
About Instructor
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15 Years in Web & Marketing Sector.
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Promoted & Marketed Mobile Apps & Websites for Organisations like Indian Army, Orient Electric, Dainik Jagran, University of Delhi & Steel Authority of India Ltd.
- Provided Trainings at IITs, NITs, JNU and several private institutions.
- Completed & Delivered 100+ projects for clients all over the globe.
Course Modules
Lesson 1
Explore the fundamentals and evolution of digital marketing, understanding its importance, key concepts, and emerging trends in the industry.
Lesson 2
Learn to create and optimize a website for search engines, focusing on usability, user experience, and SEO best practices.
Lesson 3
Dive into the principles of SEO, covering keyword research, on-page optimization, technical SEO, and link building strategies for improved rankings.
Lesson 4
Discover the essentials of PPC advertising, including Google Ads and Bing Ads, keyword targeting, ad creation, bidding strategies, and campaign optimization techniques.
Lesson 5
Explore the various social media platforms, understanding audience demographics, content creation, engagement tactics, and performance tracking.
Lesson 6
Learn to develop compelling content strategies, including blog posts, videos, infographics, and eBooks, to attract and engage audiences and drive organic traffic to websites.
Lesson 7
Understand the fundamentals of email marketing, including list building, segmentation, email design, automation, and tracking metrics to maximize engagement and conversions.
Lesson 8
Explore the basics of web analytics tools, such as Google Analytics, learning to track and analyze website traffic, user behavior, and conversion data for informed decision-making.
Lesson 9
Discover strategies to optimize website conversions, including A/B testing, user experience enhancements, persuasive copywriting, and design principles for higher conversion rates.
Lesson 10
Learn to create mobile-friendly websites, develop mobile apps, and implement mobile advertising campaigns to reach and engage mobile users effectively.
Lesson 11
Explore techniques to optimize websites for local search, manage online reviews, and leverage location-based marketing strategies to attract customers to physical locations.
Lesson 12
Understand the importance of managing online reputation, monitoring brand mentions, addressing negative feedback, and building a positive brand image across digital channels.
Lesson 13
Explore influencer marketing tactics, identifying influencers, establishing partnerships, and measuring campaign effectiveness to leverage influencer audiences for brand promotion.
Lesson 14
Learn the basics of affiliate marketing, setting up affiliate programs, recruiting affiliates, tracking sales, and optimizing affiliate campaigns for revenue generation.
Lesson 15
Discover e-commerce marketing strategies, including product listing optimization, shopping ads, cart abandonment recovery, and customer retention tactics for online stores.
Lesson 16
Develop a comprehensive digital marketing strategy, setting SMART goals, defining target audiences, selecting channels, allocating budgets, and measuring performance for success.
Lesson 17
Understand budget allocation in digital marketing, calculating ROI, tracking key performance indicators (KPIs), and optimizing campaigns for maximum return on investment.
Lesson 18
Learn to scale digital marketing campaigns for growth, including expanding into new markets, diversifying channels, automating processes, and managing resources efficiently.
Lesson 19
Explore strategies to build a personal brand online, defining your unique value proposition, creating compelling content, engaging with your audience, and establishing authority in your niche.
Lesson 20
Apply knowledge and skills gained throughout the course to create and present a comprehensive digital marketing strategy for a real-world business scenario, followed by a certification examination.